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  • Writer's pictureTiffany Huang

How To Choose The Right Products For Your Online Business?

Updated: Sep 20, 2023

by Tiffany Huang


product sourcing tips for business

One of the biggest challenges aspiring entrepreneurs face is finding profitable trending products that will sell, whether a single product or a full product line occupying a niche in a market. It often feels like everything you could possibly sell is already being sold - not to mention the reality that there will be plenty of competition in the most popular product categories.


Fortunately, there are still golden opportunities out there, proof of this being that new products successfully launch all the time. To help you get started, we’ve compiled a shortlist of practical ways to choose the right products for your online business and build a recognizable and memorable brand.


Look For A Product That Solves Customer’s Problem Identify the customer’s pain point and then look for a product that can potentially solve their problem. You can also come up with a solution through your developed product that people want. This way, you are solving their problem and reaching the right audience. There are many expensive popular products in the market, which lack quality, durability, and features. People are frustrated with these types of products and looking for an alternative. Therefore, all you need to do is identify those products and the problems faced by customers. So, here you can offer them a quality product filled with features at an affordable price.

Go With Your Passion Building an online business is not everybody’s cup of tea. It requires a lot of patience from the owner’s side. And establishing a successful e-commerce store is a combination of both smart and hard work. So, it becomes significant to have passion for what you are doing. If you don’t have passion for the work you do? Then there is no difference between doing your regular 9 to 5 job, which always makes you feel sad and frustrated. Choose a product or a blog niche where your passion lies. There are many well-known successful brands, who initially started their online business as a passion. But now, they are earning a six-digit amount per month.

Identify The Niche Segments Once you have identified your passion, it will become easy for you to identify the appropriate niche segment for your online store. Although, there are many trending and popular niche segments. But choose the one that you are passionate about and which is also in demand. There are multiple benefits of having a niche segment. It gives a clear picture of your target audience. You get a highly engaging and highly converting audience, which ultimately helps to drive sales. So, below are a few ideas for niche products to sell online in 2023.

  • Beauty products: The beauty e-commerce economy is growing with each passing day. The introduction of innovative products with a focus on diversity has increased the demand in the market. If you have passion and a better understanding of beauty products, this niche segment is for you.

  • Hobbyist Products: Everybody has a hobby, and they enjoy spending time on it. When people love their hobby, they usually spend more money to get the exact product. All you need to do is target the right hobbyist niche to drive sales.

  • Tech Gadgets: Tech gadgets are hot-selling products now. The tech niche is broad and diverse. It is one of the popular niches that is ever-growing and forever changing. If you believe you are passionate about tech gadgets and have enough knowledge, then you can do very well.

Other popular niche segments include health & fitness products, pet toys & food, shapewear, cameras & their accessories, drones & their accessories, leather jackets, fashion accessories, household appliances, coffee, and herbal tea.

Understand The Current Trend Before you choose a product or a niche segment, it is very significant to understand the current trend. Recognizing an emerging trend early enough will help to capitalize on it. Identifying the potential trend early enough can help you stand out as a leader in the market. Here are a few ways to keep an eye on what’s trending so that you do not have to miss the potential opportunities. You also keep an eye on the product deals sites so that you know which products are trending.

  • Google Trends: Through Google Trends, you will be able to identify the hottest trends in the market. It also helps to discover the trending online topics for a given time and place. It is one of the best tools to understand what’s hitting a spike in interest.

  • Social Media: Keep a watch on social media platforms like Facebook, Twitter, and Instagram to understand which hashtags are trending. Do not underestimate social media, as it is a great tool to identify and monitor trends over time.

  • Trend Hunter: Trend Hunter is the most popular and world’s leading trend firm. It helps to identify the latest trends, consumer insights, and new opportunities.

Read Product Reviews From Buyer Product reviews from buyers can tell a lot about a product. You will be able to understand what they like and what they don’t. You’ll find answers to these questions by reading buyer reviews:

  • What kind of products are consumers interested in?

  • What new features are they looking for?

  • What are the best-selling products online?

  • What add-ons do buyers consistently bring up?

  • What kind of complaints do buyers have related to products and services?

Identify The Product That Has High-Profit Margins While choosing a product for your e-commerce store, do in-depth research about various products that have a high profit margin. Choose a product that can generate a high return on investment. Remember, you need to consider the cost of production, the cost of promotion, and the cost of shipping. These factors need to be taken into consideration before you finalize a product.

Summing-Up Choosing the right product to sell is the first step towards your online business journey. Remember, the niche or the products you choose will shape your entire business, so it is a very crucial process, which you need to do it very carefully. Coming up with great product ideas is the first step, souring the right existing products or developing successful new products will make all the difference. If you have any questions about product sourcing or new product development, please don't hesitate to drop us a message.




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