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  • Writer's pictureTiffany Huang

How to Manufacture Products for your Online Brand


outsource product manufacturing

In the digital world, launching an online brand has become more accessible than ever. From artisanal crafts to cutting-edge technology, entrepreneurs are finding innovative ways to bring their products to the global marketplace. But behind the scenes of every successful online brand lies a crucial aspect: producing valuable products for their customers.


So, how do these online brands turn their unique visions into tangible products that customers love? Let's delve into the various approaches they employ to manufacture their products and make their mark in the competitive E-commerce world.


1. In-house Manufacturing: Build Everything from the Ground Up

For some online brands, the journey begins with building their manufacturing facilities. This approach offers unparalleled control over the production process, from sourcing raw materials to packaging the final product. By investing in infrastructure, equipment, and skilled labour, these brands ensure quality and consistency at every step.


2. Contract Manufacturing: Outsource Production to the Experts

Many online brands opt for a more hands-off approach by outsourcing their product manufacturing to third-party contract manufacturers. These specialised facilities excel in producing goods according to the brand's specifications and quality standards. By partnering with outsourcing services, brands can focus on scaling their operations and expanding their reach.


3. Private Labelling: Add Brand Identities on Existing Products

Private labelling is a popular choice for online brands looking to quickly bring products to market. Instead of manufacturing from scratch, they source existing products from manufacturers and add their unique brand identities like logos and packaging etc. This allows for rapid product launch and a diverse product lineup without the need for extensive manufacturing capabilities.


4. Drop-shipping: Streamline the Supply Chain

In the world of drop-shipping, online brands partner with suppliers who handle inventory management and order fulfilment. This hands-off approach frees brands from the burden of stocking inventory, making it an attractive option for startups and small businesses. While relinquishing some control over the manufacturing process, drop-shipping offers unparalleled flexibility and scalability.


5. Mix Approaches: Mix-match Different Methods

Many online brands adopt mix manufacturing methods, combining elements of in-house production, contract manufacturing, private labelling, and finding suppliers for drop-shipping to suit their specific needs. By leveraging the strengths of each approach, these brands can tailor their manufacturing strategy to different product lines or market segments.


Embarking on the product manufacturing journey as an online brand can be daunting. Here's our guide to address your key questions:


Choosing Your Approach: Determine whether in-house manufacturing, contract manufacturing, or private labelling best suits your business goals and resources.


Benefits of Contract Manufacturing and Private Labelling: Contract manufacturing offers expertise and efficiency, while private labelling provides agility and speed to market.


Finding Your Manufacturing Partner: Seek manufacturing companies with a track record of reliability and quality that align with your brand values.


As you navigate the manufacturing journey, finding the right partner is crucial. You need a collaborator who understands your brand's unique vision and shares your commitment to quality and excellence. Here at Manson Industrial, we offer tailored solutions to bring your product vision to life, from product development to sourcing and manufacturing, our product design team, in-house factories plus 300+ contracted manufacturers are here to support you. 


Drop us a message. Our team of experts will offer a free consultation and suggest the best product manufacturing solutions for you.



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